[Sigia-l] microcontent - a definition?

Listera listera at rcn.com
Mon Feb 16 06:21:21 EST 2004


"Eric Scheid" wrote:

> Language has context, and that context includes audience.

OK, I'll do this one last time, s l o w l y.

As others have pointed it out, "microcontent" is (nothing but) a buzzword, a
silly one at that. It is about as meaningful as "content." The definition
and the citation I gave you, in case it was lost on you, was from Joi Ito, a
celebrity blogger and VC. VCs are about as up-to-the-minute on buzzwords as
anyone on the web terrain. They chase buzzwords, they help create them and
then cash in on them. You do the (rest of the) math. Personally, I don't
care how you use the word.

Ziya
Nullius in Verba 





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