[Sigia-l] landing page vs. no landing page

Hilary Marsh hilary at contentcompany.biz
Tue Dec 14 16:43:18 EST 2004


thanks so much, Russ! It's helpful to get this validation, although I 
was wondering if anyone had some best practices in this area that I 
could refer to when making recommendations to the client.

Best,

Hilary



At 2:30 PM -0500 12/14/04, russ at bluechromedesign.com wrote:
>Hi Hilary,
>
>I think you've probably already touched on your answer--or at least a
>direction in which your answer could go.
>
>>  One category -- "about us," of course -- has a page labeled
>>  "introduction," which is effectively the landing page for that
>>  section. It's the only section that has such a page. (And why is
>>  "about us" always the problem-child section, anyway? I've encountered
>>  this on almost every site I've worked on.)
>>
>>  I usually try to make navigation consistent, in that sections either
>>  have landing pages -- which often requires writing static fluff
>>  content that no one reads or cares about -- or not have them -- which
>>  results in the occasional "introduction" page.
>
>To me, part of this will depends upon how you intend to build this
>navigation--that is, will the "top" layer (about us) be a link or will
>only items below it?  If only items below it, then an "introduction"
>sounds feasible, however, if you're making the top layer a link
>consistently throughout, then the Introduction may best be served as a
>page title for that top layer's page.
>
>I realize you may not have the approach fully nailed down yet, but you can
>at least take a look at your options from here and decide which way works
>best for the particular site and the content that's being presented.
>
>Best,
>
>Russ


-- 
Hilary Marsh
president, content company inc
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http://www.contentcompany.biz
708.217.3922

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