[Sigia-l] Correlation between off-line and on-line purchasing

[Eric Reiss]

I read a report about 18 months ago that suggested that bad website
usability could actually decrease off-line sales.

Paraphrase: "XX% of respondents said that they would be less likely
to visit the company's physical stores in the future."

Although I'm generally a pretty good researcher, I simply cannot find
the original reference. 

Can anybody help?

Thanks,
Eric

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eric reiss
principal
e-reiss aps
copenhagen, denmark
http://www.e-reiss.com
office: (+45) 39 29 67 77
mobile: (+45) 20 12 88 44

e-reiss is an official sponsor of the
Usability Professionals' Association
http://www.upassoc.org

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