[Sigia-l] Internationalization

[SalvadorPardo]

> jon <jon at spin.ie> wrote :
>
> | Perhaps including colours as items subject to localisation might be an
idea.
>

I wonder if we are overestimating cultural differences through the web which
is more neutral, in terms of cultural issues, than our daily life
environment.

When Terra Lycos started to operate in Chile they realized that the orange
colour was associated to bad luck in that culture. And there was a problem
about it, because orange is the colour of that brand.

Terra tested user experience and they were adding orange to the portal until
it came the basic colour of the portal. Nowadays the Terra Lycos portal in
Chile is mainly orange (http://www.terra.cl), and that colour is still
associated to bad luck.

salva pardo

www.salvadorpardo.com