[Sigia-l] Corporate Blogging

[Manu Sharma]

The greatest strength of corporate blogs - those targeted at the public - is
that they add a human element to the company/individual behind it. With so much
"marketese" on corporate sites, there's no difference in how they sound to a lay
person. The conversational tone of blogs, on the other hand comes as a
refreshing change. It provides an opportunity for an individual to connect with
the company, relate to it at a personal level and perhaps more importantly -
interact with it.

Put simply, blogs give face to a name.

They also provide a glimpse into the life of the person writing the blog. And
when it's a venture capitalist or a management consultant behind it, that
glimpse can be quite valuable.

http://www.ventureblog.com
http://weblogs.jupiterresearch.com/

A recent story covered some of the issues with internal blogs.
http://www.ecommercetimes.com/perl/story/31509.html


- Manu.
http://indiachi.blogspot.com/