[Sigia-l] Corporate Blogging - the problems

[Stewart Dean]

Microsoft love blogging, for example....

http://blogs.gotdotnet.com/

But only if there is some control over the environment - this is 
understandable. More 'community' solutions are on their way.

Now from an information architect point of view this causes a problem. How 
do blogs get folded back into the .com site - or do they need to be?

At the moment blogs exist largely on blogging sites or on personal sites 
using solutions such as  moveabletype and of course blogger. Often the 
closest you get to blogs on the .com (or .co.uk / .de / .jp etc) is either 
the news/press release updater or similar functionality built in to the 
work flow of the CMS (if there is a CMS and it's not shipped out to the 
agency).

Ironically due to the speed and ease of updating content blogs, from a 
users perspective, often feel much more lively, personal and more in line 
with the 'clue train'.

Maybe this is high treason to think blogs, the domain of the personal and 
uncensored, are indeed folded back into the sanitised and often static 
edifices that are public facing enterprise sites (or 'Whales' as I once 
called on this list).

So -  to ask a very silly sounding question - can a blog be fed to a whale 
without killing it (the blog that is)?  Anyone been feeding their whales 
blogs? How about dolphins  (Small to Medium enterprise sites?).

Cheers

Stewart Dean