[Sigia-l] Corporate blogs, again

[Listera]

"anu gupta" wrote:
> I think you need to get over your MS obsession.

In case you've already forgotten, the article that started this thread
talked mostly of MS blogs.

> Yes, blogs are often personal - but so what ?

They are not "often" personal, they are 99% personal.

> And maybe, just maybe, MS [because, after all, we can generalise about MS
> because they are the Borg] are seeking different ways of getting a message
> that they believe in out there.

Of course they are. Scobel *is* an evangelist for MS. He's an extension of
MS corporate PR. He should blog under an MS banner. Why is he not doing so?

>> If Microsoft wanted its internals to be public, there are a thousand
>> different ways it could do so more effectively and with more credibility.

> Examples please -  don't need a thousand, 75 will do.

Oh please. They can let us in on their internal memos, for starters.

>> So from the corporation's POV public-facing blogs are a great PR tool but
>> from the public's POV they should be viewed with great skepticism. That to
>> me is not a healthy combination, sustainable for the long run.
 
> LOL. ALternatives then ?

Alternatives to what?

> Should we just leave "the public" with traditional corporate websites - remove
> any possible contact between employees and the "public" just in case some of
> them try and push their company's message ?

I have zero problem with an employee "contacting" the "public" under his
employer's banner, if he's going to talk about his employer's business.

----
Ziya

Respectable people do not write music or make love as a career.