[Sigia-l] Corporate blogs, again

[Beth Mazur]

For me, the inherent advantage in corporate weblogs (compared to other
types of corporate communications) is the benefit(s) that are implicit in 
having RSS feeds. For example, people who might not subscribe to an 
email newsletter (don't want to part with personal information such as
an email address) may well "subscribe" to an RSS feed. Good for you,
good for them, particularly since putting a website (or weblog) into
a regular visit rotation is a pain in the *ss.

Beth Mazur
IDblog: http://idblog.org