[Sigia-l] Test Subjects: Compensation for a non-profit site study?

[Todd R.Warfel]

Exactly.

You have:
1) Low-medium income living within their means
2) "keeping up with the Jones" types which are overextended and debt up 
to their ears.
3) New money, flaunting, buying, then going bankrupt
4) Old money (inherited it, doesn't talk about it, drives a decent car, 
lives in a moderate home, but you'd never know they were loaded)
5) Old money with the corporate jet and 4k diamond - bling, bling
6) Self-made who is very conscious of their spending habits - these are 
typically small business owners (50% of business in america). And these 
customers have money because they don't spend it lavishly.

Know your audience - do a little research. You might be surprised at 
what you'd find.

On Nov 4, 2003, at 10:22 AM, Jeff Lash wrote:

> they have enough money to buy a car worth $100k but only
> spend $20k, they do their own grocery shopping and clip coupons. They
> got "rich" not by earning extraordinary incomes, but by watching what 
> they
> spend and getting there little by little. So, to them, yes, a gift
> certificate to Amazon may be a worthwhile incentive.

Cheers!

Todd R. Warfel
User Experience Architect
MessageFirst | making products easier to use
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