[Sigia-l] Test Subjects: Compensation for a non-profit site study?

[Todd R.Warfel]

Know your audience.

Do you think a multi-millionaire is doing this for the money? They're 
doing it to help a cause that they believe in. And the gift 
certificate, or donation to a charity, is a simply gesture of 
appreciation.

For one of the groups at Cornell, a lab that studies birds, whales, 
elephants, and frogs, we gave the participants one of their latest 
audio CD. It's only about $15 in monetary value, but the participants, 
all very wealthy individuals (multi-millionaires to billionaires), 
really appreciated the "gift." There were about 5 to choose from, of a 
library of around 20+. We let them take their pick of one of the latest 
5. They were delighted.

Consider the audience. Consider the goals. Consider the environment. 
Then select an appropriate gesture of appreciation, or reward. It's all 
quite relative.

Still stumped?

On Nov 4, 2003, at 3:17 AM, Listera wrote:

> OK, I'm stumped. An otherwise reluctant multimillionaire is swayed by 
> "$25 -
> 50 gift certificate to Amazon.com"?
>
> Ziya
> Nullius in Verba

Cheers!

Todd R. Warfel
User Experience Architect
MessageFirst | making products easier to use
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email: 	twarfel at messagefirst.com
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