[Sigia-l] RE: Apple and Pears

[christina wodtke]

> > I also think the reason [Studio Archetype and Vivid] are decreasingly
> > referenced is because,

> Sadly, it's also because like many other web design firms, they're long
gone


Studio Archetype was bought by sapient, which standardized and improved many
IA practices. Many studio folks, of course, left once it because a big
company, but many smart folks stayed and under the guidance of Lillian svec,
created a good practice. Later, their IA's went out into the world (many via
a time on the beach that because a layoff) and ended up sharing much
knowledge.

Vivid's purchase did not end so well.

a bit of our history.

crack open Designing Business. that IA diagram is not so very irrelevant.