[Sigia-l] Fwd: RE: Apple and Pears"

[Louis Rosenfeld]

--- Livia Labate <liv at livlab.com> wrote:
> I don't wish to be repetitive, but this is a
> brilliant illustration the
> source of our problem: not being able to sell
> Enterprise IA - Information
> Architecture as strategic to businesses. If IA
> is not perceived as a
> long-term, goal-impacting part of the
> organization, we will forever be doing
> Project IA (punctual and operational - opposite
> to strategic) and will
> always be the first ones to be cut out of any
> budgets.

Hey, not for lack of trying (and sorry for yet
another plug):
 
http://louisrosenfeld.com/presentations/seminars/eia/

I wouldn't try to do these Enterprise IA seminars
if I didn't expect a reasonable demand for them. 
And I *know* there wouldn't have been sufficient
demand in late 2000/early 2001.  In other words,
there seems to be greater interest in the topic
today, and that's heartening.  Decision-makers
really *do* have a growing appreciation for the
importance of enterprise IA.

cheers


=====
Louis Rosenfeld :: www.louisrosenfeld.com
Attend the seminar :: louisrosenfeld.com/presentations/seminars/eia/