[Sigia-l] Reminder- You're Invited- Thursday Jan 16 6:00pm- NYC Talk Jared Spool- Pls RSVP

[m o r r y]

Web Producers Organizaztion in conjunction with New School University invite
you to our first event of 2003 in our ongoing series of talks, panel
discussions and workshops.  This event is free!

If you are planning on joining us tomorrow, please RSVP (see below).

Why Good Content Must Suck: Designing for the Scent of Information
Jared Spool, Founding Principal, User Interface Engineering
Thursday, January 16th 6 to 8pm
The New School, Room 404, 66 W. 12th Street

If you have thousands of pages of really cool stuff on your site, how
do users find what they are looking for? Turns out that the content
itself has to pull the user to it. The stronger the pull, the more
likely the user will find it.

In this presentation, Jared discusses how to organize your site to pull
users to the right place. He'll talk about User Interface Engineering's
recent research on how people find information on large web sites. Jared
shows you plenty of examples of sites that work well and those that
don't.

Jared will also discuss how the quality of links affects whether users
click on them; how longer pages actually help users get where they are
going faster; the 3 types of graphics: navigation, content, and
decorative and the importance of each; how users follow a scent and four
ways your design could be blocking their smell.

Jared M. Spool, Founding Principal
A software developer and programmer, Jared founded User Interface
Engineering in 1988. He has more than 15 years of experience conducting
usability evaluations on a variety of products, and is an expert in
low-fidelity prototyping techniques.

Jared is on the faculty of the Tufts University Gordon Institute and
teaches seminars on product usability. He is a member of SIGCHI, the
Usability Professionals Association, the Association for Computing
Machinery, and the IEEE. Jared is a recognized authority on user
interface design and human factors in computing. He is a regular
tutorial speaker at the annual CHI conference and Society for Technical
Communications conferences around the country.

For more information or to RSVP for specific events please e-mail
cic at newschool.edu or call the CIC at 212-229-5876.

www.WebProducers.org