SV: [Sigia-l] Why Good Content Must Suck: Designing for the Scent of Information - Jared Spool

[Gunnar Langemark]

Persuasion is what Aristotle wrote about in his "Rhetoric's".
Just like everything has an Information Architecture, so does every bit of
communication have a rhetorical dimension. It is possible to utilize the
insights of persuasive marketing and ditto IA - and be ethical too. After
all, if the course is good - who wouldn't prefer it to be persuasive too?
In light of all the "noise" on the web, You need good "persuasiveness" on
your site.
But naturally it's like the gun that doesn't kill people....
Powerful stuff

Gunnar


> Interesting stuff persuasion.
>
> One could do worse that reading "Influence: the Psychology of
> persuasion" by Robert Cialdini to see that the underlying concepts
> surrounding why people "convert" haven't changed too much in the last
> decade - probably not in the last several million years asfar as I
> can tell.