[Sigia-l] You're Invited NYC Talk Jan 16, 6pm - Why Good Content Must Suck: Designing for the Scent of Information - Jared Spool

[m o r r y]

Web Producers Organzation (WPO) www.WebProducers.org and The Computer
Instruction Center (CIC) at The New School invite you to our first event of
2003!

Why Good Content Must Suck:
Designing for the Scent of Information - Jared Spool from User Interface
Engineering
Thursday, January 16th, 6 to 8pm
The New School, Room 404, 66 W. 12th Street
RSVP:  212-229-5876 (New School CIC)

If you have thousands of pages of really cool stuff on your site, how do
users find what they are looking for? Turns out that the content itself
has to pull the user to it. The stronger the pull, the more likely the user
will find it.  In this presentation, Jared discusses how to organize your
site to pull users to the right place. He'll talk about User Interface
Engineering's recent research on how people find information on large web
sites. Jared
shows you plenty of examples of sites that work well and those that don't.
Jared will also discuss how the quality of links affects whether users click
on them; how longer pages actually help users get where they are going
faster; the 3 types of graphics: navigation, content, and decorative and the
importance of each; how users follow a scent and four ways your design could
be blocking their smell.

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Jared M. Spool, Founding Principal A software developer and programmer,
Jared founded User Interface Engineering in 1988. He has more than 15 years
of experience conducting usability evaluations on a variety of products, and
is an expert in low-fidelity prototyping techniques.

Jared is on the faculty of the Tufts University Gordon Institute and teaches
seminars on product usability. He is a member of SIGCHI, the Usability
Professionals Association, the Association for Computing Machinery, and the
IEEE. Jared is a recognized authority on user interface design and human
factors in computing. He is a regular tutorial speaker at the annual CHI
conference and Society for Technical Communications conferences around the
country.

You can find all this info posted at www.WebProducers.org or for more
information or to RSVP for specific events please e-mail cic at newschool.edu
or call the CIC at 212-229-5876. For a listing of other CIC events, please
visit us on the Web at www.nsu.newschool.edu/cic/07_specprog.htm


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