[Sigia-l] Where does Content Management belong?

Hilary Marsh hilary at contentcompany.biz
Mon Feb 10 12:14:56 EST 2003


I strongly believe that Content Management needs to be a hybrid, 
which can certainly be an organizational challenge. Unless it is 
owned by *both* IT and Communications, a company's content management 
efforts are unlikely to be effective from both perspectives.

In addition, unless a company sees its content management efforts 
from the larger business perspective, it's unlikely that there will 
be executive level buy-in ($$) or motivation from employees to take 
full advantage of the system and its capabilities.

--Hilary

At 10:49 AM -0600 2/10/03, J Al Anderson wrote:
>In a large organization, where do you believe the role of Content Management
>and the organizational structure of information for a corporate effort
>belongs? Is it Information Technology or is it Communications?
>
>
>--
>James A Anderson (J Al)
>Information Architect

-- 
Hilary Marsh
president
content company inc
plan  *  create  *  manage
http://www.contentcompany.biz



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