[Sigia-l] Where does Content Management belong?
Hilary Marsh
hilary at contentcompany.biz
Mon Feb 10 12:14:56 EST 2003
I strongly believe that Content Management needs to be a hybrid,
which can certainly be an organizational challenge. Unless it is
owned by *both* IT and Communications, a company's content management
efforts are unlikely to be effective from both perspectives.
In addition, unless a company sees its content management efforts
from the larger business perspective, it's unlikely that there will
be executive level buy-in ($$) or motivation from employees to take
full advantage of the system and its capabilities.
--Hilary
At 10:49 AM -0600 2/10/03, J Al Anderson wrote:
>In a large organization, where do you believe the role of Content Management
>and the organizational structure of information for a corporate effort
>belongs? Is it Information Technology or is it Communications?
>
>
>--
>James A Anderson (J Al)
>Information Architect
--
Hilary Marsh
president
content company inc
plan * create * manage
http://www.contentcompany.biz
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