[Sigia-l] IA, Metrics & org structure

[Sean Lawrence]

I think it's pretty normal for M&A to be their own group in a Marketing 
agency.  They usually report in to a Strategy group.  I think IA 
reporting into M&A could be potentially disastrous personally.  IA 
should definitely be co-equal reporting into a higher level managerial 
structure as IA's use M&A's deliverables to inform their own work. 

Metrics normally are the data crunchers, the folks who sift through vast 
databases to perform statistical, OLAP and other forms of analysis to 
determine consumer/user behavior.

Donna M. Fritzsche wrote:

> What are the responsibilities of your metrics team? I have never heard 
> of this as a separate group.
>
> Thanks!
>
> Donna
>
> At 9:36 AM -0500 12/3/03, Michael Rabjohns wrote:
>
>> Our firm is considering restructuring its web team, and I'm curious 
>> to know
>> which org structures other firms have chosen, and whether or not they're
>> working. In particular, we're debating how the IA and Metrics (aka
>> Measurement & Analytics) teams should relate - both on same level, one
>> reporting to the other, etc.)
>>
>> Where did IA fit in the organizations you've worked at? Here are a few
>> options:
>>
>> IA, Usability and Metrics report to higher-level manager responsible for
>> entire web team
>>
>> IA reports to Metrics
>>
>> IA reports to Creative
>>
>> IA reports to IT
>>
>> Other
>>
>>
>> Please respond to me offlist at michael_rabjohns at hotmail.com. I'll 
>> post the
>> results (without giving company names) by the end of the week.
>>
>> Thanks!
>> Michael
>>
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