[Sigia-l] ANN: Information Modeling and Structured Writing in Seattle

[Scott Abel]

Information Modeling and Structured Writing

Location: University of Washington, Seattle
Date: Nov. 15-16, 2003

Description: Information modeling and structured writing are key components
of any successful unified content (single source) strategy. Information
models formalize the structure of your content, providing the framework upon
which the unified content strategy is based. Structured writing provides
standards for creating reusable content. You can¹t successfully reuse
content unless it is consistently structured. Together, information modeling
and structured writing assure consistent structure.

This workshop will introduce you to the concepts of information modeling and
structured writing, and explore their relationship to a unified content
strategy. In addition, whether you are using XML or not, you will learn how
to create XML-ready models and support them with your tools. Numerous
real-life examples will be used throughout.

You will learn
* The business reasons for adopting a unified content strategy
* How to create information models
* Top-level and in-depth information analysis
* Identifying different types of reuse
* Information product models
* Element models
* Structural reuse maps
* Content reuse maps
* Metadata
* How to write structured materials
* Understanding structure
* Structured writing and information theory
* Writing reusable, structured content
* How to write to models
* How to support your models
* Authoring tools (e.g., MS Word, FrameMaker, XML editors)
* Content management system (if using)
* Delivery (publishing) tools (e.g., from Word or FrameMaker, using XSL
stylesheets

Objectives

At the end of this workshop you will be able to:
* Analyze your content
* Develop information models
* Write reusable structured content
* Determine how to best support your models with your technology

Who should attend

* Writers 
* Editors 
* Publishers 
* Information Architects
* Software Developers
* Business and IT Managers

Cost: Registration for this two-day workshop is $825.00 per student.
Register two or more students from the same organization and get a $100
discount per student.

What's included: Learning materials, lunch, snacks, and a copy of our new
book on content management, "Managing Enterprise Content: A Unified Content
Strategy," are included in the registration fee.

Register: www.rockley.com/workshops.htm.

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Scott Abel
Content Management Strategist
14001 Mimosa Court
Noblesville, IN 46060 USA
317-774-8623 voice
801-697-0203 fax
abelsp at netdirect.net

www.thecontentwrangler.com
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