[Sigia-l] Are you ready for it?

[Lyle_Kantrovich at cargill.com]

I wrote up a response to Tog's rally cry to call ourselves "Interaction 
Architects" and start a new organization.  Thought folks here might be 
interested:

An Open Letter to Tog
http://snurl.com/1yzn

Some snippets:
"To put it bluntly, I don't need yet another organization to belong to, 
and I think there is enough latitude within existing organizations to 
accomplish Tog's stated goals. In fact, I can't see how Tog's goals are 
any different from UPA's."

"We are definitely "two sides of the same coin," so let's work 
together. Want to do something? Realize you can change what exists 
today, get off of the sidelines, and get in the game so we can win. 
Don't go start a new game - we need you on our team!"

Read more: http://snurl.com/1yzn

Regards,

Lyle Kantrovich
User Experience Architect
Cargill
http://www.cargill.com/

Personal Web Log:
http://crocolyle.blogspot.com/
Commentary on usability, information architecture and web design.

-----Original Message-----
From: listera at rcn.com [mailto:listera at rcn.com]
Sent: Monday, August 04, 2003 4:22 PM
To: sigia-l at asis.org
Subject: [Sigia-l] Are you ready for it?

Today's your lucky day then. You might want to look at this recent gem 
from
Bruce Tognazzini:

He starts with the title:

        "It's Time We Got Respect"

Continues with a boxed warning:

        "This is the most important column I have ever written."

And Leads with the highlighted blurb:
   
        "I have met the enemy and he is us."

So you know it's going to be bitter medicine *and* delivered via 
courtesy of
NNGroup :-)

AskTog: Why We Get No Respect
<http://www.asktog.com/columns/057ItsTimeWeGotRespect.html>

Pardon me if I have to go take a shower now.

Ziya
Nullius in Verba