[Sigia-l] new Yahoo! search

[Boniface Lau]

> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On
> Behalf Of Simon Wistow
>  
[...]
> 
> Ah, this is what I see
> 
> http://thegestalt.org/simon/google/
> 
> (warning: large page). Must be a regional thing. Or I've been dubbed
> 'influencable'

May be Google knew enough about me to avoid preaching to the
converted. :-)

Google's across-the-top sponsor links have an unmistakable look very
different from the search results. Therefore, I prefer that over
Yahoo!'s treatment which, ISTM, tries to blend in with the search
result.


[...]
> So all the sponsored matches are relevant and I'd probably click on
> them if I was searching for cheap flights.

I too had clicked on them and was happy to do so as a kind of support
for the publishers.


> If I remember sponsored matches regulalrly got a 15-20%% click
> through rate. Therefore I'd argue that they were a good thing
> although I would be willing to be argued with.

Comparing with other forms on ads, they are indeed a good thing.
However, I believe they deserve a distinct look to indicate that their
appearing was due to a vested interest with the publishers. A kind of
unmistakable disclosure. :-)


Boniface