[Sigia-l] white paper: "The Top 25 Things Every Content Management Vendor Should Know About What their Customers Want"

[Tim Salam]

> Anyway, this makes me wonder exactly how many people:
>
>   1) Have a fit every time they see an email request
>     form and immediately take a hostile attitude
>     towards the site and the company.
>   2) Automatically attempt to enter phony email
>     addresses into such requests (such as z at z.z) to
>     'sneak under the radar'.
>   3) Maintain a phony email account for such
>     purposes.
>   4) Unquestioningly enter their real email
>     addresses.

In my estimation (based simply on what I sense from what I see around me),
the answer is:

1. Users who are seasoned enough to be bombarded with spam but still harbor
some level of intimidation about computing/surfing sit here, and this is
most people. (ie. "I get a lot of junk mail, but don't know what to do
except get another email address and start over.")
2 & 3. Users who are slightly more seasoned than the users in #1.  These
users have overcome a lot of intimidation and have figured out they can
"spoof the system" by varying the feedback they deliver.  They are not
advanced enough to "View Source" and dig out a redirect URL to the document.
I believe this is a minority of the surfing population. (ie. "Hah! They
wanted my email address and I still got what I wanted with giving it away.
Showed them...")
4. Users who are very new to the Web with extremely minimal exposure.  These
people have high intimidation factors and are still grasping fundamentals.
Internet newborns, feeling and grasping around in a new world. This
constitutes a small percentage, but not too small. (ie. "What happens if I
click that?  What do you mean by 'cursor'?")

Tim Salam
Senior Vice President
Essemble IT Solutions
http://www.essemble.com
+1 602 246-0499 voice
+1 602 421-7467 cell
+1 602 242-0737 fax