[Sigia-l] white paper: "The Top 25 Things Every Content Management Vendor Should Know About What their Customers Want"

[David Heller]

Chris was wondering:
Anyway, this makes me wonder exactly how many people:

  1) Have a fit every time they see an email request 
    form and immediately take a hostile attitude 
    towards the site and the company.
  2) Automatically attempt to enter phony email 
    addresses into such requests (such as z at z.z) to 
    'sneak under the radar'.
  3) Maintain a phony email account for such 
    purposes.
  4) Unquestioningly enter their real email 
    addresses.

Dave's response:

It all depends on the site and what they are offering and how much
information they are asking for.

I hate sites that want to give me a free demo and put a form of 20 fields
(perception) in front of me. Seems a bit much. I understand having been on
the other side that they just want to generate qualified sales leads and if
you are seriously interested you will fill out the form.

Sometimes I enter a phony e-mail when I don't care about the company and
don't value what they are offering. Sometimes I enter my "spam account" as I
call it so that maybe they might send me something interesting, but I don't
want it to go to an e-mail address that I value.

In this case, I unquestionably entered my e-mail address and decided not to
get the newsletter. Since I'm a vendor of what the person is talking about I
know I'm not a sales lead so if they want to talk to me in a vendor
integrator relationship I would be more than happy to talk to them.
Personally, this white paper doesn't say a whole lot I didn't already know
personally, but articulates it in a way that is valuable to my internal team
(but that's a different issue)

-- dave

David Heller
Sr. User Interface Designer
Documentum: The Leader in Enterprise Content Management
925.600.5636
 
david.heller at documentum.com
http://www.documentum.com/
AIM: bolinhanyc  //  Yahoo: dave_ux  //  MSN: hippiefunk at hotmail.com
 
--"If it isn't useful, it will never be usable."