[Sigia-l] Useful Splash Screens

Challis Hodge challis at challishodge.com
Thu Nov 7 15:47:16 EST 2002


Coon, Sean wrote:
> The term "splash screen" is borrowed from software development, where
> the splash screen is the thing that pops up when the application starts,
> listing the application name, version number, etc. (I suspect they, in
> turn, borrowed the word "slash" from advertising where it is a bright,
> temporal, attention-getting device.)

Keep in mind that the original use of the splash screen in the software
world was to occupy the user while the application was loading behind the
scenes. The advertising and various other ways to use the visual space
was/is simply a way to take advantage of the opportunity to market,
reinforce brand, etc.

-challis


.. . . . . . . . . . . . . . . . . . . . . . . .
Challis Hodge

challis at challishodge.com
847-830-8638
fax 253-295-4700
www.challishodge.com

customer-centered design, technology & business






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