[Sigia-l] RE: Do IA processes shorten time to launch?

[Ziya Oz]

"Dennis" wrote:

> IA is a way of organizing your thoughts before throwing money at a problem.

True, but others in the organization have the same claim:  for example,
designers do comps and developers create prototypes. Essentially the purpose
of these is also to analyze and anticipate potential issues before going
into production, as they see them. So in a 'role-contentious' situation that
alone won't cut it.

In these environments, the IA has to bring something to the table
unambiguously more valuable than the designer who can think in structural
terms or the developer who can give shape to structure *and* be able to
communicate it to the guy who signs the check.

As an IA, I wouldn't allow the question to be framed as 'faster-to-market'.
Because that's not really a business proposition (unless, of course, you're
a clueless VC :-). What happens when you get there? The endgame is not the
speed with which you hit the market, but the market share you grab, the
competitive advantage you can garner, the profit you make, etc. Does the IA
help in that respect? And how? I'd make those the criteria.

Best,

Ziya