[Sigia-l] Banner Ads Innvoation?

[David R. Austen]

Hello, Lisa:

This morning, I was responding to email and I discovered a mysterious
attachment in my outgoing message.

It was a graphic representing an advertisement in a browser window
that had just popped up. (Asking me if I had purchased a new car
within the past three months.)

Was this a fluke caused by a boggy operating system that caused me to
drag an icon without knowing it? Or was it something much worse?

Has anybody else had such an experience?


Best regards,

David                           

http://zillionbucks.com -- Web hosting for the creative industry

Thursday, June 27, 2002, 11:41:00 AM, you wrote:
CL> I was on the verge of unsubscribing to NY Times.com as I was reading the
CL> sports section, my browser was hijakced.  The page literally turned
CL> 90degrees CCW and the banner ad of course stood out for about 15 seconds,
CL> there was a "close" button near the ad, but I was totally amazed.  

CL> So I was wondering, how do IAs work with marketing/ad folks when designing
CL> public websites.  I'm guessing there had to be some kind of "discussion"
CL> done about the IA/UX of that type of user experience.  First there were the
CL> static ads, then animated ads, pop overs and pop unders, the ad that follows
CL> you, the ad that comes up and forces you to hit continue to get back to what
CL> you were doing, and now this turn the page around so you can see my special
CL> banner ad.  How can advertisers expect to get clickthrus when they interfere
CL> with my primary task at the site?

CL> Argh!  

CL> Lisa
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