[Sigia-l] NetContent/Chicago's June meeting: "Creating a Content Strategy and Selling it to Clients and Stakeholders"

[Hilary Marsh]

AMC presents NetContent/Chicago's June meeting:
"Creating a Content Strategy and Selling it to Clients and Stakeholders"

Tuesday, June 25th, 6:00 to 8:30 pm

Content strategy is taking content one level up -- planning for 
dynamic, compelling content that will keep people coming back to a 
site.

* How do you create a content strategy that will live on 
successfully, even after the consultants are gone?
* What's the difference between business strategy and content strategy?
* Where does content strategy end and information architecture begin?
* Who on a team creates a content strategy, and how can you create 
one even if the client hasn't budgeted for a content strategist on 
the team?
* How do you get buy-in from executives to create the people and time 
needed to execute strategic content, day after day?


This month, we have two speakers who will address these issues:

Hilary Marsh, founder and president of Content Company, a Web content 
consultancy. Content Company provides solutions for companies in
developing, managing and integrating Web content in order to connect more
closely with their customers, employees and vendors. The company's 
clients include Fortune 200 corporations, major associations and 
nonprofit organizations. Ms. Marsh's experience includes teaching at 
the University of Chicago, e-business consulting for Sapient, 
corporate communications for R.R. Donnelley & Sons Company, and 
writing and editing for business and consumer audiences.

Molly Wright Steenson cut her teeth on the Web in 1994. Since then, 
she's architected, managed and built over 60 sites for a variety of 
companies, including Netscape, Reuters, Scient, Wrigley, and many 
others. She speaks and writes frequently about content, user-centered 
design, online community, and information architecture in the US and 
Germany. Molly was the founder of Maxi, an award-winning website for 
women, and is the principal of Girlwonder, Inc., a user-centered 
design and content strategy studio.

Illinois Institute Of Art, Merchandise Mart, 2nd Floor, next to B. 
Dalton Bookstore -- note: a different, easier to reach room than the 
previous two months.

(The Merchandise Mart is located between Franklin and Wells, just 
north of the Loop -- accessible on the Brown line el. Parking map: 
http://www.merchandisemart.com/mmart/parking.html)

6:00 - 6:30  Doors open, light buffet opens (pizza, salad, soda), networking
6:30 - 7:15  Attendees' quickie introductions; 10-minute card swap
7:15 - 8:15  Speakers, Q&A
8:15 - 8:30  More networking

Admission is FREE for AMC members and full-time students with ID;
non-members $10.



Net Content/Chicago, a network of diverse of content professionals, 
hosts monthly events covering topical issues for the online content 
industry. Net Content/Chicago is a Special Interest Group of the 
Association for Multimedia Communications  <http://www.amcomm.org>. 
For more information, contact Net Content's founder, Hilary Marsh, 
hilary at contentcompany.biz.


See you there! If you can make it, please respond via email.

Best,

Hilary
-- 
Hilary Marsh
president
content company inc
plan  *  create  *  manage
http://www.contentcompany.biz