[Sigia-l] the IA of Digital Assets Management

[David Heller]

Hi Lisa, I'm just the man to answer many if not all of your questions as
I just finished designing our DAM package of our latest product and did
the design of the product that is already a part of our Web Content
Management System (Web Publisher) ... Please look for the >>> and those
will be my comments below to your questions specifically regarding
Documentum's current an upcoming product lines.

-----Original Message-----
From: Chan, Lisa [mailto:chan_lisa at gsb.stanford.edu] 

1. What are some technologies you use to support it?(in-house, or off
the
shelf)
If you do have an off the shelf is it bundled in with your enterprise
content management system or is it a stand-alone system.

>>> Yes we do. We have one that is bundled with our Web Publisher system
and we have one just for Mac-clients right now and we will have a more
generic system coming end of q2 beginning of q3. 

2. How have you addressed permissions/access? Who drafted policies
around this?

>>> Documentum's products all work off of a system of permission sets.
These are fully configurable using standard group & user id's

3. What are some metadata standards you have used or considered?

>>>There is a lack of standardization so it is important to have a
flexible metadat amodel in your DAM tool. We allow the customer to
extend the metadata tracked on assets, so the system can in fact comply
with all sorts of standards simply through configuration. We also can
map XML metadata into and out of hte system, which helps to share
information around the enterprise. This also makes it easy for us to
support metadata standards like IPTC and XMP.

4. If you have thought about it, and just starting to get a project
started, what are some marketing tactics you've used to get your company
to invest in digital assets management?

>>> If anyone needs to know reasons for using DAM, please consult our
DAM products section of our website listed at
http://www.documentum.com/products/dam/dam_home.htm

I hope this helped you Lisa. I think that the area of DAM is rapidly
expanding. Which system is going to help you manage your assets, help
convert those assets to content, manage that content, protect your
assets & content, apply propper workflow & lifecyles to your content,
publish it and grow to include features that include relationship
management of your assets & content & help you manage your royalty &
licensing obligations that are connected to your assets and generated
content. Documentum's core products handle all this directly or
indirectly because we are not just an out of the box system you can use,
but a platform on which to expand that bundled system, and you can do it
over time as your needs expand.

OK, that's about as salesy as I get on this list ... But I do hope this
at least helped to generate some of the questions that people should be
asking when looking for an digital asset management system.

David Heller
Sr. UI Designer
Documentum: The Leader in Enterprise Content Management
http://www.documentum.com/
 
T: 925-600-5636
E: david.heller at documentum.com
AIM: bolinhanyc // Yahoo: dave_ux // MSN: hippiefunk at hotmail.com
 
"If it is not useful, it will never be usable." --