[spam] The Value of "IA" or Whatnot, was Re: [Sigia-l] The New Nielsen?

[cwodtke at eleganthack.com]

> I tend to think that arguments like Christina's only threaten to obscure
> the point,

Arguments like

1. Know the medium
2. Know the user base
3. Design for the user base
4. Know the business goals
5. Design for the business goals
6. Don't make wild generalizations
7. Make designs that are usable and pleasurable


yeah, that's crazy talk.