[Sigia-l] Web analytics tools

[Joe 10]

Hello Richard,

I'd like to reply in greater depth than I can do right at the moment, 
as this is an area I've spent a lot of time researching, thinking and 
applying, but I'm also kind of jammed right now.

My basic tenant is that apps like ClickTracks - cool as they are - 
give too many pixels to wade through. Web Trends and the like give 
too much data which is too general. To get real measurable results 
from your efforts in the analytics field you need to synthesize the 
data down to an actionable set of metrics...

I'm roughly devising a plan for an app of this nature out of tools 
I've assembled over the years, but as I mentioned, I have other fish 
to fry right now, but that is on the burner...

Wanna bounce a couple emails about it?

later,
/Joe

At 4:35 PM -0800 12/9/02, Richard Law wrote:
>I'm curious to know what types of process and software tools IAs, user
>experience (UE), and usability professionals are using to track user flow
>through Web sites.
>
>I ran across ClickTracks today, and had hoped we could use it on our project
>as a method for visualizing our site's traffic and user flow through
>different sections. I'm not sure that the application can handle the large
>data sets our site generates.
>
>Are there any other tools that can help UE groups visualize how users are
>navigating a Web site?
>
>Cheers,
>
>Richard
>
>.....................................................
>
>Richard Law / name
>Information Architect / role
>Cisco.com User Experience / group
>rlaw at cisco.com / email
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>408 853 8407 / IP phone
>
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-- 
Joe Tennis
Information Design Honcho
Joe 10 Group
2430 5th Street
Studio L
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joe at joe10.com
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Interaction Design | Information Architecture | Usability Consulting
for Web, Wireless and Interactive Media
----------------------
If you're not doing it, you're not doing it.