[Sigia-l] a word or two that means 'go to advanced search'

Avi Rappoport analyst at searchtools.com
Tue Dec 10 13:08:41 EST 2002


At 8:59 AM -0800 12/10/02, Travis Wilson wrote:
>For example, a common and successful trick is to offer a "more like this"
>link by each result. This is a link to advanced search functionality, but
>it doesn't freak people out or make them afraid they'll have to start
>over.

I like "more like this" in theory, but I never use it, and I think 
it's pretty rare that anyone else does.

Just as a quick test, I checked a humongous log file I recently got. 
Out of about 850,000 queries, 8,664 had clicked the "find similar". 
I only got to inspect a few of them, but it looked like out of the 
first 14 instances, 7 were unsuccessful (went back and searched for 
something else similar), 3 were successful (went off to look at those 
pages) and the last 4, I couldn't tell.

Avi
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