[Sigia-l] the "small agency" syndrome

[Frank Siraguso]

I like the idea of the PM outlining the requirements. In our case here at Digital Evergreen, the IA falls to the copywriters (popularly called "content specialists")--myself and and the Content Director. This makes sense for us since we do the content research. After our preliminary IA "sketches," we work closely with the designers.

Frank

-----Original Message-----
From: Oppedisano, Richard M
[mailto:richard.m.oppedisano at bankofamerica.com]
Sent: Wednesday, August 07, 2002 10:31 AM
To: mike at griffinideas.com; sigia-l at asis.org
Subject: RE: [Sigia-l] the "small agency" syndrome


Mike, 

I've worked in this situation before, and the most effective method I found
was to have the Business Analyst/Project Manager outline the business
requirements of the job, then prioritize them from most to least important.
This list was given to the Visual Designer to represent the prioritization
visually.  

The key here was to keep the PM away from the visual representation.
Keeping the PM in the business world and out of the design world really kept
the project moving.

Hope this helps,
Rick O.

-----Original Message-----
From: Mike Griffin [mailto:mike at griffinideas.com]
Sent: Wednesday, August 07, 2002 11:23 AM
To: 'SIGIA (E-mail)'
Subject: [Sigia-l] the "small agency" syndrome

I was recently asked the following by a visual designer.

If there is not an actual IA on a job, who should bear the
responsibility / knowledge - PM or Visual Designer? 

Thoughts...

Mike Griffin | GriffinIdeas.com
e: mike at griffinideas.com
5 Jefferson Court
Newtown, PA 18940


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