[Sigia-l] audience analysis

[Susan Paulsen]

It depends upon your site/application, but here are some that I use...

- Task or Mode Based Usage Categories
- User Roles (i.e. Business Roles)
- Entitlements Based Categories
- Purchasing Habit/Motivation Categories
- Service Level Categories (i.e. commercial bank sites or subscription-based 
sites)

When trying to determine the level of help and accelerators needed:
- Experience Level (novice/intermediate/power user)
- Frequency of Usage

A natural hierarchy arises out of the analysis.  For example, on an 
intranet, you can start with User Roles, defining entitlements along the 
way, and come up with a matrix of experience levels for each of those user 
roles.

Susan Paulsen
UX Project Manager/IA
Business Edge Solutions
spaulsen at businessedge.com



>From: PeterV <peter at poorbuthappy.com>
>To: "sigia l asis.org" <sigia-l at asis.org>
>Subject: [Sigia-l] audience analysis
>Date: Mon, 29 Apr 2002 09:41:09 -0400
>
>Hi gang,
>when doing audience analysis, what types of categories do you tend to use
>to divide your audience up? What are the rules for this? It was always
>clear to me how to divide my audience when doing a project, but I'm trying
>to find out what the generic *rules* are. Any good online references /
>books to check out?
>
>Thanks as always!
>PeterV
>http://petervandijck.net
>http://poorbuthappy.com/ease
>
>
>Content Management Symposium, Chicago O'Hare Marriott, June 28 - 30.
>See http://www.asis.org/CM
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>Sigia-l mailing list
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>


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