[MNASIS-L] MN SLA Chapter hosts the August 15th Virtual Seminar "Libraries & competition: intelligence for management & strategy, part 1

[Janet Arth]

The Minnesota Chapter will host the August 15th SLA Virtual Seminar
  Libraries & Competition: Intelligence for Management & Strategy - Part 1

Date:  Tuesday, August 15, 2006

Time:  1:00pm - 2:30pm CT  (plan to arrive a few minutes early, because the 
seminar starts promptly at 1pm)

Location:
     Faegre & Benson
     2200 Wells Fargo Center  [Please go to the reception desk on the 22nd 
floor]
     90 South Seventh Street
     Minneapolis, MN  55402

Your host:  Emily Waitz

Convenient parking lots:  Northstar or Dayton's ramps

Cost:  $10 for SLA/ASIST/MALL or HSLM members:  $15 for 
non-members  (Please make your check payable to "Minnesota Chapter SLA" and 
bring it with you to the seminar.)

How to register:  Send the registration form shown below to Jim Tchobanoff 
(jtchobanoff at bigfoot.com) or call Jim at 651 636-3738.  Space is limited, 
so register ASAP.

Registrations will be handled in the order received and a confirmation 
message will be sent.  Please note that if you register, you are obligated 
pay for your seminar attendance, whether or not you show up on the 15th.

*********************************************

August 15th Virtual Seminar Registration Form:


Name:

Phone number:

SLA/ASIST member:  yes  no

Do you need a receipt:  yes  no

******************************
Thanks to Emily Waitz of Faegre & Benson for hosting the seminar.

Any questions, call Jim at 651 636-3738 or send an email 
(jtchobanoff at bigfoot.com)

Jim Tchobanoff
===================================
Seminar information follows:
***********************************

Libraries and Competition: Intelligence for Management and Strategy - Part 1
15 August 2006
1:00-2:30 p.m. CT
Presented by 
<http://www.sla.org/content/learn/learnmore/distance/2006cul/081506cul/cchengcorreia.cfm>Cynthia 
Cheng Correia, Knowledge inForm


The Course

Competitive and market intelligence are often viewed as processes or 
functions that are applicable to businesses only. While libraries and 
non-profit organizations don't typically face peer competition, they 
confront serious competitive factors that may be identified, understood, 
anticipated, and monitored. These include:
    * Competition for funding
    * Pricing pressures from suppliers
    * Quickly evolving user habits, needs, and expectations
    * Shifting value of information and information services
    * Alternative information products and services

Much more than simply monitoring or researching your library or 
organization's competitors or market, competitive and market intelligence 
offers robust and dynamic techniques and tools that can help your library 
tackle external issues, manage change, as well as enhance the development 
and implementation of its strategic plan. This Click U Live! Seminar Series 
will help you go beyond business as usual and learn how to use intelligence 
to: understand better your users and competition, stay ahead of change, 
minimize surprises and risk, develop your vision, and improve your strategy 
and tactics.

Part I

In the first part of this Click U Live! Seminar, we will examine the 
functions and practices of competitive and market intelligence, and how 
they can benefit libraries and non-profit organizations. From understanding 
current trends to anticipating future developments, we will illustrate how 
intelligence can help you gain more clarity for managing your library or 
organization. This seminar will include cases, discuss best-practices, and 
offer an opportunity for your questions.

Targeted Learners

This Click U Live! Seminar is designed for librarians and information 
professionals who are interested in learning new tools to enhance their 
planning, decision-making, and overall management skills. It provides an 
overview of the benefits, practices, and tools for intelligence, specific 
to LIS environments. No prior background in intelligence is required.

Critical Learning Questions
    * What is competitive and market intelligence?
    * How can intelligence practices and tools support libraries and other 
information-based organizations?
    * How can it help me manage risks and identify opportunities with my 
funding sources, users, vendors, and others?
    * How can it help me in developing more robust, relevant, and realistic 
strategies and plans?
    * How do I develop intelligence capabilities and begin to implement 
intelligence in my organization?