[MNASIS-L] MN SLA Chapter hosts the SLA Virtual Seminar on February 24th: Competitive Intelligence, Part 2

[Janet M. Arth]

The Minnesota Chapter will host the February 24th SLA Virtual Seminar, 
"Competitive Intelligence, Part 2 Building Blocks: Analysis"

Date:   Thursday, February 24, 2005

Time:  1:00 - 2:30 pm CDT (plan to arrive a few minutes early, because the 
seminar starts promptly at 1pm)

Location:
Northwest Area Foundation     (located on the 4th floor of the Drake Building)
60 Plato Blvd.   Suite 400
St. Paul, MN  55107

Your host:  Melissa Yauk

Directions: 
http://www.mapquest.com/maps/map.adp?searchtype=address&formtype=search&countryid=250&addtohistory=&country=US&address=60+Plato+Blvd+E&city=Saint+Paul&state=MN&zipcode=55107-1827&historyid=&submit=Get+Map

Cost: $10 for SLA/ASIST members: $15 for non-members (Please make your 
check payable to "Minnesota Chapter SLA" and bring it with you to the seminar.)

How to register: Reply to this email message to Deb Rash 
(<mailto:drash at clynch.com>drash at clynch.com) or call Deb at 612-334-6118. 
Space is limited, so register ASAP.

Registrations will be handled in the order received and a confirmation 
message will be sent.

[Please note that if you register, you are obligated pay for your seminar 
attendance, whether or not you show up on the 24th]

*************************************************
February 24th Virtual Seminar Registration Form:

Name:

Phone number:

SLA/ASIST member:  yes       no

Do you need a receipt:  yes       no

*************************************************

Thanks to Melissa Yauk at Northwest Area Foundation for again hosting one 
of the virtual seminars.

Any questions, call Deb at 612-334-6118 or send an email 
(<mailto:drash at clynch.com>drash at clynch.com)

Deb Rash

Seminar information follows:


Competitive Intelligence

Part II
Building Blocks: Analysis

February 24, 2005
2:00 pm - 3:30 pm ET

Description
Under increasing competitive pressures, LIS professionals are embracing 
competitive intelligence (CI) as necessary to contributing towards their 
organizations success and adding value to their services. With defined 
processes and methods, intelligence can enhance your organizations 
competitiveness and strategic development, bolster your contributions and 
value, as well as help you better understand industry sectors and identify 
professional opportunities. Moreover, the value of CI is not limited only 
to corporate settings, but to any organization that experiences direct or 
indirect competitive pressures.

This two-part seminar series covers three steps of the Intelligence Cycle: 
Literature (Secondary) Research, Human Source Collection (Primary 
Research), and Analysis. Well outline the components of each, including 
fundamental methods, processes, sources, and practical tips. Whether your 
position involves research or analysis, knowledge of both functions can 
enhance the process and outcomes of your efforts. Through these seminars, 
youll also understand how intelligence professionals practice CI and how 
you can start applying their methodology to your work and contributions.

Please note: These seminars are designed to complement one another; however 
you may register for either Part I or Part II to suit your interest and 
skill level.

Part II
Competitive Intelligence Building Blocks : Analysis

Effective and actionable intelligence relies on meaningful analysis. 
Involving scores of models, ranging from the simple to the complex, 
analysis is an essential tool for both successful strategic and tactical 
decision-making. Increasingly, info pros understand the importance of 
building our analytical skills and techniques, and how it can enhance our 
contributions and professional value. Moreover, an understanding of 
analysis can also improve research techniques and outcomes for CI. In this 
second segment, well:

· Examine why analysis is critical to the intelligence function.

· Look at what CI analysis can do and what you can expect from it.

· Discuss common types of CI analysis and techniques that are used in 
understanding your industry landscape and your competitors.

· Outline the components for producing good analytical outcomes.

· Help you begin building your CI analysis capabilities.

· Understand how analysis can boost your CI research definition, planning, 
and results.

Virtual Learning Series Speaker
<http://www.sla.org/content/learn/learnmore/distance/2005virtsem/021005vls/Correia.cfm>Cynthia 
Cheng Correia, Principal of Knowledge inForm