[Asis-l] Ohio University & OVAL present..."MANAGING THE LIBRARY'S IMAGE": Dynamic Library Management Certificate Program

[Margaret "Doc" Delaney]

Ohio Valley Area Libraries (OVAL) Regional Library System and Community and
Professional Programs of Ohio University invite you to attend:

MANAGING THE LIBRARY'S IMAGE: Dynamic Library Management
Presented by: Melissa Dabe, Greene County Public Library and Holly Carroll,
Willoughby-Eastlake Public Library
Date & times: Friday & Saturday, September 19 & 20 from 9:00 a.m. to 4:00
p.m.
Location: Grover Center, Ohio University, Athens
Fees: $135 for individual class; $125 per class if registered for the
two-part series. Successful completion earns 1.2 CEUs for a class or a total
of 7.2 CEUs for the entire certificate.
Registration and up-to-date information: http://www.oval.lib.oh.us/dlmgt/
---On Day 1 Melissa Dabe will present "Developing a Marketing Plan." You
will learn the basics of marketing and start planning your library's future.
Come to this workshop with your pencils ready and you'll leave with a draft
of a marketing plan. Topics include: a) What is marketing, public relations,
advertising, and publicity?; b) Benchmarking; c) Setting goals and
objectives; d) Targeted marketing and niche marketing; e) Developing a clear
message; f) Tools to get your message out; g) Evaluating your campaign.
---On Day 2 Holly Carroll will present "Library Advocacy: Tools for
Survival." The focus of this workshop is to develop an awareness and
appreciation of the political nature of librarianship. Participants will
learn specific skills and techniques for effective advocacy. Topics include:
a) Skills for Effective Advocacy b) Media Relations c) Tools of the Trade d)
Putting it all together e) Components of an Effective Advocacy Campaign
Public Policy. Prior to workshop participants will need to download "Library
Advocacy: A Handbook for Ohio Public Library" from the Ohio Library
Council's Web site (http://www.olc.org). Please read and bring a copy to the
workshop.

---For more information about any OVAL workshop, contact Jennifer Hanlon,
Continuing Education Coordinator, at mailto:ceoval at yahoo.com (temporary
account) or 1-800-759-1537 x9.

OVAL: Your Source for Instruction, Insight, Inspiration, Innovation!


Margaret "Doc" Delaney, Communications Coordinator
Ohio Valley Area Libraries Regional Library System (OVAL)
252 West Thirteenth Street, Wellston, OH 45692
740-384-2103 x 2 ~ 740-384-2106 fax
http://www.oval.lib.oh.us ~ mailto:delanema at oplin.lib.oh.us