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Tue Dec 6 21:10:36 EST 2011
> When a director of one of the United Kingdom's biggest banks called in the
> folks from the Fourth Room to discuss the future of the bank's retail
> branches, he passed a document from a blue-chip consulting firm across the
> table, Schmidt recalls. "He told us, 'We've paid 500,000 pounds [$750,000] for
> that. Five hundred pages long, and it doesn't tell us what we can do, only
> what's wrong.' "
http://www.fastcompany.com/online/37/knowitall.html
This is clearly a case of too many Strategists and not enough people who
'build'.
Only a great combination of both and a process that supports the
collaboration of all parties, including the client, can get you a result
that works. All the rest probably adds up to what Dan mentions about the
documents he receives.
Ultimately - one can only benefit greatly from understanding what everyone
on the team does, and how best to use them for the common purpose they are
together.
dn
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Damien Newman d at mdnstudio.com
mdn studio phone: +44 (0)709 238 3118
www.mdnstudio.com
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