[Sigia-l] Automatic personaliztion of the look-and-feel

[Jessica Enders]

I would have to agree with everything Juan said.

When people are presented with a form, they want to complete it and  
get on with their life as quickly and easily as possible. I don't  
have any references to hand, but I'm sure I've read research that  
also shows users they are heavily "field focused" and often won't  
notice other things (which includes customisation). This has  
certainly been my experience from user testing.

Good luck


Jessica Enders
Director
Formulate Information Design
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http://formulate.com.au
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Phone: (02) 6116 8765
Fax: (02) 8456 5916
PO Box 5108
Braddon ACT 2612
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On 03/03/2008, at 11:06 AM, Juan Ruiz wrote:

> Hi Andres,
>
>> From my experience working in this field in Australia, here is  
>> what I can contribute
>
>>>> - What is your opinion of the ability to personalize the  
>>>> interface in such a way?
> For this type of forms, which has a pre-determined goal, the  
> customization of forms might not add much benefit to it. The  
> simplicity and efficiency of the form, in the other hand, will  
> improve the user experience.
>
>>>>> - Would you think it would increase form completion?
>> From various usability studies, when system responds with major  
>> visual changes (in your example, with the visual design), users  
>> tend to try different combinations to see what other designs the  
>> site will offer. This behavior is based on curiosity rather than  
>> need.
>
>>>>> - Do you think it would improve brand perception / segment  
>>>>> alignment?
> This sort of feature will display the technical capabilities of the  
> company rather than the brand perception / segment alignment
>
>>>>> - Or on the other hand, do you believe skinning does not help?
> I would focus on the usability and efficiency of the form. Remove  
> questions that are not necessary, and have the system autocomplete  
> or suggest possible answers.
>
>
> Hope that helps,
> Regards,
> -Juan Ruiz
>
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> April 10-14, 2008, Miami, Florida
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