[Sigia-l] Style Guides

[Dan.Chamberlain at dom.com]

We are redesigning our user experience and I'm in the beginning throws of
creating a style guide for our new web site. Past style guides were limited
to screen graphics, tables, buttons, fonts, colors, page layout with some
creative direction/guidelines, etc. My inclination is to be more expansive
including brand positioning, corporate identity, extensive creative
direction, etc. (Users are no longer limited to designers and developers)

Has anyone created and enforced a style guide that is broader scope than
screen graphics? If so, how expansive was it? Did it add value to your
marketing, communications efforts?

Cheers


Dan Chamberlain
Internet Strategy
Dominion Resources
701 East Cary Street
Richmond, Virginia 23219
804.771.4629
8.736.4629
NYSE: (D)
www.dom.com




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