[Sigia-l] Web 2.0 99% bad

[Dmitry Nekrasovski]

There was a presentation at Web 2.0 Expo last month by with some data
on audience participation at some popular 2.0 sites:

http://www.businessweek.com/the_thread/blogspotting/archives/pdf/Tancer%20Web2expo1.pdf
http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/04/are_most_web_20.html

According to these data, only about 0.2% of visits to Youtube and
Flickr are related to content creation. Wikipedia is a bit higher,
with 4.5% of visits related to editing entries (although one could
argue that, for an apples to apples comparison, the YouTube/Flickr
numbers would need to include visits to comment on as well as upload
content).

There are also some very interesting numbers on participation by age
group on slides 8 and 9 that refute the idea that the under 25 crowd
are always the main contributors to 2.0 sites. For YouTube in
particular, the main contributors seem to be in the 35-44 age group,
while under 25's are primarily passive viewers.

Dmitry

Dmitry

On 5/15/07, James Aylett <james.aylett at tangozebra.com> wrote:
> Ziya Oz wrote:
>
> > "Research suggests that users of a site split into three groups. One
> > that regularly contributes (about 1%); a second that occasionally
> > contributes (about 9%); and a majority who almost never contribute
> > (90%).
> >
> > By definition, said Mr Nielsen, ONLY A SMALL NUMBER OF USERS ARE
> > LIKELY TO MAKE SIGNIFICANT USE OF ALL THE TOOLS A SITE PROVIDES."
> >
> > I haven't seen any credible research that proves the above. But
> > assuming for a millisecond that it could be true, what does it say?
>
> There was some work done by either the BBC or the Guardian (apologies, this was at a one-day conference last year that was largely very boring, so I didn't take notes). It probably only looked at their own users, so isn't broadly representative, but the figures were somewhere around that number (I think they only quoted did/didn't contribute).
>
> I'm not aware of any independent or wider studies.
>
> James
>
> --
> James Aylett
>  Chief Technical Officer, Tangozebra
>  Supplier of the Year, 2007 Revolution Awards
>  t +44 20 7183 9334
>
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