[Sigia-l] Visual shopping

[jamie foggon]

Jonathan Baker-Bates:

>I see what I regard as sub-optimal UI all over the place which is also quite
>often very popular with a very large user base.

>So, as a concept (as opposed to an execution of that), how do you know
>it won't work?

I'm thinking MySpace as a prime example. But in some instances like
that the concept was what made it popular, not the ease of use. When
it comes to e-commerce, which is not a new concept like MySpace, I'm
sure ease of use is a lot more significant. If a simple, easy to use
shopping site was tested against the map approach you can bet which
one would sell more products.

Even if the execution was improved, I still think the map paradigm is
an ill-fitting solution to the problem, for reasons other people have
already mentioned. So why go to all the effort of making the execution
better?




-- 
Jamie Foggon