[Sigia-l] Is pricing design?

[Jonathan Baker-Bates]

I should add I don't decide what the prices are though... Was that the
original question? If so, disregard my last transmission.

 

> -----Original Message-----
> From: sigia-l-bounces at asis.org 
> [mailto:sigia-l-bounces at asis.org] On Behalf Of Jonathan Baker-Bates
> Sent: 27 June 2007 15:45
> To: SIGIA-L
> Subject: Re: [Sigia-l] Is pricing design?
> 
> > So is pricing part of design? Should it be? Is it better left to 
> > business?
> 
> This is probably because I've been working in the 
> marketing/comms fields for so long, but that's just a basic 
> consideration with all my clients.
> It goes without saying that reactions to price, extras, 
> "hidden" prices, the building of trust, understanding and 
> perceived value are not only subjects of the design process, 
> they are often the *only*  subject of the design. 
> 
> You could call it manipulation, or "spin" or something, but 
> much of my work is judged on how well it makes price (and its 
> related concepts) "work" for both people and the business. 
> Prices can be high, low, unexpected or simply unnoticed in 
> any given user context, and the business imperative is always 
> in the background... barking like a dog in my ear.
> 
> I'm reminded to quote the Veen Diagram here:
> 
> http://www.jjg.net/ia/files/other/veen_diagram.jpg
> 
> Jonathan
> 
> 
> 
> 
> > -----Original Message-----
> > From: sigia-l-bounces at asis.org
> > [mailto:sigia-l-bounces at asis.org] On Behalf Of Ziya Oz
> > Sent: 27 June 2007 08:12
> > To: SIGIA-L
> > Subject: [Sigia-l] Is pricing design?
> > 
> > So it was a muggy day in NYC but I found myself behind two analysts 
> > from Goldman Sachs running in front of me along the 
> riverfront during 
> > my daily run. For nearly two miles till they took a different route 
> > than mine (hey, they were in their twenties and I had to 
> keep up with 
> > their pace; stuff I do for design :-) they kept talking about the 
> > just-announced AT&T/iPhone pricing.
> > 
> > They ran various scenarios of unit sales, demographic segmentation, 
> > upgrade paths, etc and how each pricing point would have 
> consequences 
> > for 'user experience,' their description and used many 
> times. Various 
> > potential pricing schemes in Europe and Asia and user 
> expectations by 
> > those most likely to buy it were particularly interesting.
> > 
> > And they veered off.
> > 
> > The last two miles I kept thinking that this is very much 
> what I do as 
> > well...as a designer. Marketplace positioning of a product 
> and shaping 
> > of potential mindshare are very much part of strategic design. And 
> > price obviously is one of the primary parameters that 
> anticipate user 
> > acceptance > user experience > product definition, etc.
> > 
> > So is pricing part of design? Should it be? Is it better left to 
> > business?
> > 
> > ----
> > Ziya
> > 
> > Business = Design = Business.
> > 
> > 
> > ------------
> > IA Summit 2008: "Experiencing Information" 
> > April 10-14, 2008, Miami, Florida
> > 
> > -----
> > When replying, please *trim your post* as much as possible.
> > *Plain text, please; NO Attachments
> > 
> > Searchable Archive at http://www.info-arch.org/lists/sigia-l/
> > ________________________________________
> > Sigia-l mailing list -- post to: Sigia-l at asis.org Changes to
> > subscription: http://mail.asis.org/mailman/listinfo/sigia-l
> > 
> > 
> _____________________________________________________________________
> > This e-mail has been scanned for viruses by MessageLabs.
> > 
> 
> ______________________________________________________________________
> This email has been scanned by the MessageLabs Email Security System.
> For more information please visit 
> http://www.messagelabs.com/email 
> ______________________________________________________________________
> 
> ------------
> IA Summit 2008: "Experiencing Information" 
> April 10-14, 2008, Miami, Florida
> 
> -----
> When replying, please *trim your post* as much as possible.
> *Plain text, please; NO Attachments
> 
> Searchable Archive at http://www.info-arch.org/lists/sigia-l/
> ________________________________________
> Sigia-l mailing list -- post to: Sigia-l at asis.org Changes to 
> subscription: http://mail.asis.org/mailman/listinfo/sigia-l
> 
> _____________________________________________________________________
> This e-mail has been scanned for viruses by MessageLabs.
> 

______________________________________________________________________
This email has been scanned by the MessageLabs Email Security System.
For more information please visit http://www.messagelabs.com/email 
______________________________________________________________________