[Sigia-l] Just for you women out there

Sun Jun 10 23:15:47 EDT 2007

Big deal.  Sanrio licensed the Hello Kitty image to NEC so they can sell to 
a particular market.  This just seems so simple.  It's a classic way to make 
money, increase market share and build loyalty.  It happens with everything 
from socks to soda to PSPs. Why not laptops.  It's not that expensive to 
produce, and people who like it, buy it.  And maybe when they need another 
computer, they'll stick with NEC.

I wouldn't buy it, but that's just me (I like SpongeBob, myself, and had a 
hard time resisting the yellow and porous Nintendo DS when it came out).  On 
the other hand, how they market it is where they can hit snags.  The 
SpongeBob DS comes with E for Everyone games and is clearly marketed to 
kids.  I couldn't open NECs link due to a cookie issue and couldn't see the 
product image (I didn't feel I needed to after reading the responses), but 
if a company claims to sell Hello Kitty theme products or pink products 
exclusively to get more women customers, that could be an issue.

Noreen

>From: sigia-l-request at asis.org
>Reply-To: sigia-l at asis.org
>To: sigia-l at asis.org
>Subject: Sigia-l Digest, Vol 33, Issue 11
>Date: Sun, 10 Jun 2007 12:00:05 -0400
>
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>Today's Topics:
>
>    1. Re: Just for you women out there (Jared M. Spool)
>    2. Re: Just for you women out there (Laurie Gray)
>    3. Re: Just for you women out there (Listera)
>
>
>----------------------------------------------------------------------
>
>Message: 1
>Date: Sat, 9 Jun 2007 14:31:39 -0400
>From: "Jared M. Spool" <jspool at uie.com>
>Subject: Re: [Sigia-l] Just for you women out there
>To: Ziya Oz <listera at earthlink.net>
>Cc: SIGIA-L <sigia-l at asis.org>
>Message-ID: <FF4B6350-1A0E-41BB-BAA2-FD471D581551 at uie.com>
>Content-Type: text/plain;	charset=US-ASCII;	delsp=yes;	format=flowed
>
>
>On Jun 8, 2007, at 7:13 PM, Ziya Oz wrote:
>
> > Jared M. Spool:
> >
> >> Beauty is in the eye of the user, no?
> >
> > Sounds more like WPA for usability biz or the infinite monkey theorem:
> >
> > <http://tinyurl.com/2st4ul>
> >
> > I think Ive just handed in his letter of resignation to Jobs. :-)
>
>Over the years, I've learned to stop these threads when we get into
>non-sequitor mode.
>
>So, I hereby officially terminate my responses...
>
>Until next time,
>
>Jared
>
>
>
>
>------------------------------
>
>Message: 2
>Date: Sat, 9 Jun 2007 18:01:24 -0400
>From: "Laurie Gray" <laurie.gray at gmail.com>
>Subject: Re: [Sigia-l] Just for you women out there
>To: "Leisa Reichelt" <leisa.reichelt at gmail.com>
>Cc: SIGIA-L <sigia-l at asis.org>
>Message-ID:
>	<f088b3140706091501g6bc9a271t1074d0426e21ad8b at mail.gmail.com>
>Content-Type: text/plain; charset=ISO-8859-1; format=flowed
>
>I've got a good friend here in Atlanta - an IA consultant - who sent off 
>her
>MacBook Pro so it could be powder-coated her favorite shade of hot, "I'm in
>charge" pink. It's closer on the spectrum to Hello Kitty than it is to
>Barbie. It was a brilliant personal branding move, IMO. When she pulls it
>out of her bag during a meeting, conversation stops.
>
>A sign of weakness? Nah. IMO this is a great way to say, OK I acknowledge
>the rules and I'm playing them my own way, thank-you-very-much...She's a
>consultant here in Atlanta and I think it provides an EXCELLENT
>distinguishing mark that allows her to stand even further apart from the
>crowd so that she becomes not just the girl who does great work, but the
>girl who does great work on her pink Mac. It becomes part of her personal
>brand, in a sense, and to that, I say, good for her.
>
>Laurie
>
>
>On 6/8/07, Leisa Reichelt <leisa.reichelt at gmail.com> wrote:
> >
> > According to the Guardian pink = weakness. The article says:
> >
> > "If you're in a meeting full of men and you get out a pink phone," 
>points
> > out Weaser, "you're probably putting yourself at an even greater
> > disadvantage."
> >
> > what the?!
> >
> > the general gist of the article as I read it is that companies started
> > making their devices in pink and women bought them up, because they 
>liked
> > them. But that, actually, it was just the companies tricking women into
> > buying products that weren't actually improved, just a different colour.
> > (This is hardly a new thing, it's just pink that's new).
> >
> > The article ends by inferring that women must be now seeing sense 
>because
> > the new colour palettes from companies like Blackberry now don't include
> > pink.
> >
> > anyone remember that crazy old thing called 'fashion', or, if you will,
> > 'trend'
> >
> > I for one quite like my pink screwdriver. For me, it's a way of 
>feminising
> > something that I use all the time quite capably but is still largely
> > considered a tool that men use.
> >
> > I buy it quite aware of the fact that I'm paying more just to get it in
> > pink.
> >
> > It's not a sign of weakness or stupidity.
> >
> > as for the pink Hello Kitty diamonte laptop - well that just screams
> > Japanese youth culture to me much more than it says 'a laptop for 
>chicks'.
> > The cultural context here is much more relevant than the gender one in
> > this
> > instance I'd suggest.
> >
> > Leisa
> >
> >
> >
> >
>
>
>------------------------------
>
>Message: 3
>Date: Sat, 09 Jun 2007 19:15:53 -0400
>From: Listera <listera at earthlink.net>
>Subject: Re: [Sigia-l] Just for you women out there
>To: SIGIA-L <sigia-l at asis.org>
>Message-ID: <C290ACE9.23217%listera at earthlink.net>
>Content-Type: text/plain;	charset="US-ASCII"
>
>Laurie Gray:
>
> > her MacBook Pro so it could be powder-coated her favorite shade of hot, 
>"I'm
> > in charge" pink.
>
>I'd love to know if this MacBook Pro user would actually buy the NEC 
>laptop.
>
>----
>Ziya
>
>In design, interaction is the last resort.
>
>
>
>
>
>------------------------------
>
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>End of Sigia-l Digest, Vol 33, Issue 11
>***************************************

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