[Sigia-l] Just for you women out there

[Smith, Lisa]

You left out "sparkly", Emily, but I completely agree with you.
I, for one, love it.
I have been told by men I've worked with in the past that women in
business have no sense of humor. They were, of course, including me in
this generalization.
If you show up in your dark grey power skirt-suit carrying a serious
black laptop and feeling powerful, you're perceived as a cold, hard
b****. If you show up wearing a flowery dress and carrying a pink hello
kitty laptop and feeling pretty, you're perceived as incompetent, flaky
perhaps.
I'm here to tell you I'm equally likely to do both and still be
excellent at what I do. And I have a great sense of humor.
I see no problem in designing for gender, for age, for culture, for
situation as long as it intrigues the user to interact with it.


Lisa Smith
Director, Taxonomy

Business.com - Business Begins Here(r) 
310-586-4198 office 
310-586-4054 fax 
lsmith at business.com
www.business.com 
  
Business.com is the leading business search engine and pay-per-click
advertising network serving more than 30 million unique business users
and thousands of advertisers every month. 

Latest News - Business.com named to BtoB Magazine Media Power 50 for
second consecutive year. Click here to read more. 


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Emily Leahy-Thieler
Sent: Friday, June 08, 2007 7:10 AM
To: SIGIA-L
Subject: Re: [Sigia-l] Just for you women out there

I have to admit something: I like pink. Looking at the Hello Kitty
laptop makes me happy. I don't know why, but there is a subconscious
effect that  pink has on my brain. And as a professional woman, I've
struggled with my urge to put Hello Kitty tchotchis on my desk. I
wouldn't want my coworkers to infer that I'm silly, incapable, and dim.
But, in all seriousness, do the color pink and cute things in general
have to mean weakness? Are the standard colors for laptops (black, gray,
and white) just a reminder that the technology world has been dominated
by men? Can't we be brilliant, powerful women and still love cute, pink
things? There are many ways to be feminine and many ways to be powerful.
We can be both.

*E



----- Original Message ----
From: Ziya Oz <listera at earthlink.net>
To: SIGIA-L <sigia-l at asis.org>
Sent: Friday, June 8, 2007 5:54:34 AM
Subject: Re: [Sigia-l] Just for you women out there


Paola Kathuria:

> it's not a big leap to pinkify laptops

iPods are 'pinkified' too. But, c'mon, look at a pink iPod and then look
at this monstrosity. It's not just the color. The whole thing just
grosses me out. I'd rather glue a brown Zune to my head than look at
this, wouldn't you?

I'd easily pay $500 to be able to sit in on the meetings where its
design and branding were conducted. How many anthropologist were slain
to come up with that gender-cultural insight? Did their focus groups use
eye tracking equipment? Did they make paper prototypes? :-)

----
Ziya

In design, interaction is the last resort.



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