[Sigia-l] Food for thought

[Eric Reiss]

Paola wrote:
Hmm, I wonder if there's such a thing as a food UX designer.

' ' ' '

Some of the large chains (Wolfgang Petersen, for example) do have
people who "design" the dishes. Otherwise, it's generally the chef's
job. Interestingly, the same restaurant may have two chefs who
display the same dish very differently depending who is in charge of
the kitchen that evening.

Eric

---- Original Message ----
From: paola at limov.com
To: sigia-l at asis.org
Subject: RE: [Sigia-l] Food for thought
Date: Wed, 06 Jun 2007 12:11:21 +0100

>The chef Gordon Ramsay was on "Friday Night with Jonathan
>Ross" last week, talking about his new restaurant in New
>York and a design problem came up.
>
>He said that there had been problems with some of the dishes,
>including one of shell fish. A couple had ordered it and,
>when the plates came back, he'd noticed that they'd eaten
>everything, including the seaweed.
>
>JR: "What's wrong with eating the seaweed?"
>
>GR: "They weren't meant to - it was just there for
>     decoration" [he makes a face, implying that this
>     particular seaweed would have been icky-tasting)
>
>JR: "So why'd you put it on the plate for, it they're
>     not meant to eat it?!"
>
>GR: [mumbles] "It's meant to look good".
>
>Bah.
>
>The problem is of implied functionality according to
>association by proximity. You order a plate of food;
>you get a plate with more than you asked for and
>consider it a bonus, so you eat it. Makes sense.
>
>Similarly, you call up a web page which has *sparkle*
>imagery that looks like it wants to be touched. But it
>doesn't do anything and the user is left frustrated.
>
>Hmm, I wonder if there's such a thing as a food UX designer.
>
>
>Paola
>--
>http://www.paolability.com/
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