[Sigia-l] study says that web shoppers take their time

[Ziya Oz]

Laurie Gray:

> thoughts?

Thoughts so evil, a thousand Hail Marys won't suffice. :-)

Some choice excerpt from the actual report:

BACKGROUND: RESEARCH METHODOLOGY

"To determine the effects of ScanAlert¹s HACKER SAFE certification mark on
increasing sales conversion, retailers conduct A/B tests, where half of
their visitors are allowed to see their certification mark and half are
not."


"The appearance of the HACKER SAFE trustmark produced, on
average, 14% higher conversion."


"His [Conversion expert Dr. Flint McLaughlin of MarketingExperiments.com]
suggestions included using third party credibility indicators like HACKER
SAFE" [1]

Now, how did MarketingExperiments.com and ScanAlert get together?

"Refer users to MarketingExperiments.com and earn up to $187.65 for each
professional certification enrollment and $.20 for every FREE email
subscriber."

Why? Because:

"CALL FOR RESEARCH PARTNERS
MEC is currently undertaking a series of new research projects and is
seeking qualified partners."

In case you might be wondering if this 'report' could possibly be just a few
nuggets of the obvious wrapped in promotional flypaper, behold, the report's
author: 

Nigel Ravenhill 
Director of Marketing Communications
ScanAlert Inc. 


IOW, another day of commercial back-scratching on the internets and a paper
needing to fill space in the fair city of Atlanta.

--
Ziya

"Every problem comes from a solution."