[Sigia-l] Tog on iPhone

[Ziya Oz]

Manu Sharma:

> I don't know what you mean by "innovate as the last resort"

For companies like Motorola that can't fluidly integrate hardware and
software if their lives depended on it, this happens in terms of "features"
as disjointed points of innovation. Because, in their minds, features sell
and one "innovation" here or another one over there is what it's all about.
That's "innovation" for innovation's sake. To paraphrase good old MSFT,
"What can we innovate today?"

The point for Apple's is NOT "what can we innovate today?" At all. The urge
is to solve a human, UX problem first. If that necessitates an innovation,
they are happy to do it, only because there's no other way to solve that UX
problem. But if there's a way to leverage prior art, so be it: from
Engelbart to Xerox to FreeBSD to OSS they'll incorporate it.

So "innovate as a last resort" means don't do it because it's the endgame,
do it because there's no other way to reach your goal: solving strategic UX
problems.

Ziya
Nullius in Verba