[Sigia-l] Don Norman: Design on Future Things - webinar

[Lisa Colvin]

Free seminar/webinar from Stanford. 

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Stanford Seminar on People, Computers, and Design (CS547)
                          
http://hci.stanford.edu/seminar
Gates B03 (NEC Classroom) and SITN, 12:30-2:00pm PDT (UTC 19:30)
Video: http://scpd.stanford.edu/scpd/students/courseList.asp
 CS547
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Friday, February 9, 2007

Don Norman, Northwestern University and Nielsen-Norman Group
      
http://www.jnd.org

The Design of Future Things: Cautious Cars and Cantankerous Kitchens

Intelligent devices are entering our everyday lives in interesting 
and sometimes disconcerting ways. In this talk, Don Norman discuses 

his latest book , The Design of Future Things (to be published in 
October). The book discuses the increasing intrusion of intelligent 
devices into the automobile and home with both expected benefits and 
unexpected dangers.


The aviation industry knows a lot about the dangers of 
overautomation. Similarly, the HCI community has learned a lot about 
appropriate design. The issues here, however, are different: most 
studies of automation and intelligent devices look at industrial 

settings, with well-trained operators who do the same operations over 
and over again. In the home and automobile, we have ill-trained 
operators, with little understanding (and little interest in gaining 
understanding), and in the case of the automobile, who may have to 

react in seconds. In the home, poor design decisions may simply lead 
to annoyance and frustration. But with the automobile, significant 
safety issues are involved.  All the usual suspects are here: issues 

of privacy, the perceived benefits, costs, safety, control, and 
trust. Expectations and perceived versus real needs. These are 
important areas for research and product innovation.

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Don Norman is cofounder of the Nielsen Norman Group, an executive 
consulting firm that helps companies produce human-centered products 
and services, Professor at Northwestern University and Prof. Emeritus 

of the University of California, San Diego. He has been Vice 
President of Apple Computer and an executive at Hewlett Packard. He 
was President of the Learning Systems division of UNext, an early, 
online education company.


He serves on many advisory boards, such as Chicago's Institute of 
Design and Encyclopedia Britannica. He is a fellow of many 
organizations, including the American Academy of Arts and Sciences. 
He has received the Benjamin Franklin Medal in Computer & Cognitive 

Science from the Franklin Institute (Philadelphia), honorary degrees 
from the University of Padova (Italy) and the Technical University of 
Delft (the Netherlands), the "Lifetime Achievement Award" from 

SIGCHI, the professional organization for Computer-Human Interaction, 
the Mental Health award for contributions to Business from Psychology 
Today, and the Taylor Award for outstanding contribution to the field 

of Applied Experimental and Engineering Psychology from the American 
Psychological Association.

He is well known for his books "The Design of Everyday Things" and 
"Emotional Design." Business Week called The Invisible Computer "the 

bible of the "post PC thinking." He is now writing "The Design of 
Future Things," discussing the role that automation plays in such 
everyday places as the home, and automobile. He lives at 
www.jnd.org.

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Next Week: - February 16, 2007 - Tina Blaine, HCI Institute 
Carnegie-Mellon University
     
http://www.jamodrum.net/bio.html
     Designing Interfaces for Musical Experience

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