[Sigia-l] site redesign sales proposals

[Donna Maurer]

Oh, and before you think I'm a terrible consultant, I want to point out 
that this wasn't my story ;) The stamps story was a 15 minute rant I 
heard from a high-profile usability consultant on a recent podcast. It 
made me think at the time 'I wonder whether the online post office 
actually does sell stamps. That's not something I'd ever do'

Donna

Donna Maurer wrote:
> IA: "Dear potential client. In preparing this proposal I visited your 
> website and attempted to complete some standard tasks. I wanted to buy 
> stamps so I could send a parcel to a colleague. I couldn't find out how 
> to buy stamps on your site - it took me 30 minutes and all I found was 
> collectable stamps. During this project, I strongly recommend we focus 
> on ensuring that users can complete the most common tasks easily"
>
> Prospective client: "Have you ever heard of the corner store - they sell 
> stamps. So does your local post office. We have those all around the 
> country. Most people don't live more than 10 minutes away from one."
>
> Based loosely on a true story ;)
>
>   


-- 
Donna Maurer
Maadmob Interaction Design
e: donna at maadmob.net
web: http://maadmob.net/maadmob_id/
book: http://rosenfeldmedia.com/books/cardsorting/