[Sigia-l] site redesign sales proposals

[Dimitri Lundquist]

Eric,

I like the idea of using a heuristic evaluation as an exploratory foray into
a fuller client engagement. It seems like a clear win for everyone. The
client gets valuable insight and actionable recommendations to improve their
site, while also getting to see your style and how you work, and you get
paid for the hard work you put into the site review!

I also wanted to clear up a possible misunderstanding from my initial
question. When I addressed my question to consultants, I only meant to
indicate shops that do work for external organizations versus internal
shops, and not the sort of "consultant" who tell you what's wrong and then
get out as quickly as possible. :-)

Dimitri

On 8/22/07, Eric Reiss <elr at e-reiss.com> wrote:
>
> Dimitri,
>
> We have a product called "Quick Fix" or "Quick and Dirty," depending
> on which of our clients you ask. It is essentially a highly focused
> heuristic site review that provides clients with 10 things they can
> do here and now to improve their site from a usability POV and their
> conversion rates from a business POV. We show screen shots, come with
> a list of criticisms, and then provide a list of suggested
> improvements.
>
> We present our thoughts in PowerPoint. Most of these run between
> 30-40 pages.
>
> These studies almost always include dozens of other tweaks and tips,
> so the actual number of individual potential site improvements is
> considerable.
>
> Invariably, having seen the report, site owners hire us to effect the
> changes we have recommended. And our seven-step process is quite
> detailed with regard to means and methods.
>
> What we've discovered is that clients very rarely have a fully
> recognized and acknowledged problem. Our Quick Fix helps folks get
> their heads around latent problems and prepare to address them.
>
> On a related note, you say that this is a question for the
> consultants out there. Frankly, if you're not willing to get your
> hands dirty and actually do some work, I'd advise folks to stay out
> of this arena. It's pretty easy to spot problems. But it takes talent
> and hard work to fix them.
>
> Cheers,
> Eric
>
>
> ---- Original Message ----
> From: dimitri.lundquist at gmail.com
> To: sigia-l at asis.org
> Subject: RE: [Sigia-l] site redesign sales proposals
> Date: Wed, 22 Aug 2007 11:58:27 -0500
>
> >This is a question for all the consultants out there.
> >
> >When creating redesign proposals for potential clients, do you find
> >it more effective to include an initial analysis of current problem
> >areas on the site with screenshots and commentary, or simply an
> >explanation of the methodology that you plan to employ when
> redesigning the site?
> >
> >Thanks,
> >Any comments greatly appreciated,
> >Dimitri Lundquist
> >
> >--
> >"It ain't what you don't know that gets you into trouble. It's what
> >you know
> >for sure that just ain't so."  --Mark Twain
> >------------
> >IA Summit 2008: "Experiencing Information"
> >April 10-14, 2008, Miami, Florida
> >
> >-----
> >When replying, please *trim your post* as much as possible.
> >*Plain text, please; NO Attachments
> >
> >Searchable Archive at http://www.info-arch.org/lists/sigia-l/
> >________________________________________
> >Sigia-l mailing list -- post to: Sigia-l at asis.org
> >Changes to subscription:
> >http://mail.asis.org/mailman/listinfo/sigia-l
> >
> >
> >
> -----------------------
> Eric Reiss
> Managing Director
> FatDUX Aps
> Copenhagen, Denmark
> http://www.fatdux.com
> office: (+45) 39 29 67 77
> mobile: (+45) 20 12 88 44
> skype id: ericreiss
>
> FatDUX is an official sponsor of the
> Usability Professionals' Association
> http://www.upassoc.org
>
> -----------------------
>
> If you received this in error, please let us know and delete the
> file. FatDUX advises all recipients to virus scan all emails, and to
> eat five portions of fruit and vegetables daily.
>
>
>


-- 
"It ain't what you don't know that gets you into trouble. It's what you know
for sure that just ain't so."  --Mark Twain