[Sigia-l] site redesign sales proposals

[Eric Reiss]

Dimitri,

We have a product called "Quick Fix" or "Quick and Dirty," depending
on which of our clients you ask. It is essentially a highly focused
heuristic site review that provides clients with 10 things they can
do here and now to improve their site from a usability POV and their
conversion rates from a business POV. We show screen shots, come with
a list of criticisms, and then provide a list of suggested
improvements.

We present our thoughts in PowerPoint. Most of these run between
30-40 pages.

These studies almost always include dozens of other tweaks and tips,
so the actual number of individual potential site improvements is
considerable. 

Invariably, having seen the report, site owners hire us to effect the
changes we have recommended. And our seven-step process is quite
detailed with regard to means and methods.

What we've discovered is that clients very rarely have a fully
recognized and acknowledged problem. Our Quick Fix helps folks get
their heads around latent problems and prepare to address them.

On a related note, you say that this is a question for the
consultants out there. Frankly, if you're not willing to get your
hands dirty and actually do some work, I'd advise folks to stay out
of this arena. It's pretty easy to spot problems. But it takes talent
and hard work to fix them.

Cheers,
Eric


---- Original Message ----
From: dimitri.lundquist at gmail.com
To: sigia-l at asis.org
Subject: RE: [Sigia-l] site redesign sales proposals
Date: Wed, 22 Aug 2007 11:58:27 -0500

>This is a question for all the consultants out there.
>
>When creating redesign proposals for potential clients, do you find 
>it more effective to include an initial analysis of current problem
>areas on the site with screenshots and commentary, or simply an
>explanation of the methodology that you plan to employ when
redesigning the site?
>
>Thanks,
>Any comments greatly appreciated,
>Dimitri Lundquist
>
>-- 
>"It ain't what you don't know that gets you into trouble. It's what 
>you know
>for sure that just ain't so."  --Mark Twain
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-----------------------
Eric Reiss
Managing Director
FatDUX Aps
Copenhagen, Denmark
http://www.fatdux.com
office: (+45) 39 29 67 77
mobile: (+45) 20 12 88 44
skype id: ericreiss

FatDUX is an official sponsor of the
Usability Professionals' Association
http://www.upassoc.org

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